Before: a general introduction
Cleaning CompanyFictional business
Professional cleaning services
Welcome to
our website.
We provide quality cleaning solutions and excellent service. Find out more about what we do.
Learn moreWebsite Design & Development
You know your business.
We help you communicate its value.
From customer-focused copy to thoughtful design, we bring your message and website together so people can understand what you offer and how to take the next step.
01 / Start with clarity
A website needs more than a list of services and a polished layout. Customers need to understand how you can help them, why your offer matters and what to do next.
If you're unsure how to put that into words, you don't have to arrive with finished website copy. We help you clarify the message and write it for the people you want to reach.
02 / Words make a difference
Here's how a fictional business introduction could move from talking about itself to helping a customer understand the offer.
Fictional example. This illustrates a writing approach, not client work or measured results.
Professional cleaning services
We provide quality cleaning solutions and excellent service. Find out more about what we do.
Learn moreA clearer working day
Keep shared spaces ready for your team. Explore our office cleaning services and tell us what your workplace needs.
Discuss Your Office CleaningThe second version names the customer and service, describes a practical benefit and gives the visitor a clearer next step.
03 / One considered experience
We bring messaging, copywriting, design and development together around the scope agreed for your business.
Page requirements and project deliverables are agreed for your website. Ongoing website management is offered separately.
We help clarify who you’re speaking to, what they need and how your business can help, using the SB7 StoryBrand framework.
We write website content that explains your services and helps customers understand the next step.
We design and build your website to present your business clearly, with your message and customer journey in mind.
We source appropriately licensed stock imagery where needed. You provide original business photography and your existing brand assets so the website can reflect your business.
04 / Website possibilities
Clear service information, thoughtful design and a practical next step, shaped around your business.
05 / A clear way forward
We start with your business, the customers you want to reach and what your website needs to communicate.
We develop customer-focused messaging, write the website content and bring it together with design and development around the agreed scope.
You review and approve the website before launch. You receive website management access, with ongoing management available separately under the agreed arrangement.
06 / Clear arrangements
You receive website management access. Ongoing website management is offered separately, according to the arrangement we agree with you.
For development and post-launch hosting, see how hosting works below .
07 / Good questions
No. Zen Avenue provides website copywriting. We work from information about your business and shape the message around your customers using the SB7 StoryBrand framework.
Information about your business, your services and your customers, along with original business photography and your existing brand assets. We source appropriately licensed stock imagery where needed.
Yes. You receive website management access. The editing setup and access requirements should be agreed for your project.
Ongoing management is offered separately, according to the agreed arrangement.
Development hosting is covered for up to three months. Recurring hosting begins after website completion, client approval and launch. Future hosting tiers are still being defined.
The scope needs to be agreed for your business before pricing can be confirmed. Discuss the website you need, including content, functionality and any existing website to be considered.
A project schedule needs to be agreed for your scope. The development-hosting period is not a promised website delivery timeline.
08 / Your next chapter
Tell us about your business, who you want to reach and what you'd like your website to make clearer. We'll explore a practical way forward together.
enquiries are not sent from this page.